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“The H&M clothing brand”
General characteristics
H&M
(Hennes & Mauritz)
is a Swedish
company, Europe's
largest clothing
retail chain.
Activity
Budget retailer.
The company produces and trades clothing.
The basis of the assortment is basic models of casual clothing for the whole family,
shoes and accessories.
Why did you choose this brand?
H&M is one of the most popular
and recognizable brands in the
fashion world.
Clothing fabrics are of high quality
and stylish design.
History of the company's creation
1947 - Erling Persson
opened the Hennes
women's clothing
store in Västerås.
1968 - clothing lines
for men and children
are added to the
assortment.
1974 - the company's
shares began to be
traded on the
Stockholm Stock
Exchange.
1976 - The first store
outside Scandinavia
opened in London.
2000 - the company
expanded beyond
Europe.
2009 - sales volume
amounted to SEK
118,700 million.
The modern activities of the H&M brand include:
Release of regular
collections
Collaboration
with famous
designers
Participation in
sustainable
development of
the fashion
industry
Modern activities of the H&M brand
The brand is actively developing
online sales.
Carries out international expansion.
Conclusion
The H&M clothing brand is certainly successful and popular among consumers.
It offers a wide range of fashionable and affordable clothing for different age groups
and styles.
Thank you
for your
attention!
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