“The H&M clothing brand” General characteristics H&M (Hennes & Mauritz) is a Swedish company, Europe's largest clothing retail chain. Activity Budget retailer. The company produces and trades clothing. The basis of the assortment is basic models of casual clothing for the whole family, shoes and accessories. Why did you choose this brand? H&M is one of the most popular and recognizable brands in the fashion world. Clothing fabrics are of high quality and stylish design. History of the company's creation 1947 - Erling Persson opened the Hennes women's clothing store in Västerås. 1968 - clothing lines for men and children are added to the assortment. 1974 - the company's shares began to be traded on the Stockholm Stock Exchange. 1976 - The first store outside Scandinavia opened in London. 2000 - the company expanded beyond Europe. 2009 - sales volume amounted to SEK 118,700 million. The modern activities of the H&M brand include: Release of regular collections Collaboration with famous designers Participation in sustainable development of the fashion industry Modern activities of the H&M brand The brand is actively developing online sales. Carries out international expansion. Conclusion The H&M clothing brand is certainly successful and popular among consumers. It offers a wide range of fashionable and affordable clothing for different age groups and styles. Thank you for your attention!
