PRESENTATION DESIGN GUIDE Including guiding notes This is a title slide to be used as the very first slide. It has the same header position and pt size as BU section slide – see slide 25. Headline for title slide: Ericsson Capital 70 points Color: Full blend REVIEW, AS CANNOT MAKE MORE THAN ONE LINE USING FULL BLEND Color: Any of the 8 full colors Lorem ipsum dolor sit amet consectetur Do not place elements within shaded area. Name/Date: Ericsson Capital 30 points Color: default gray (RGB: 88/88/90) Sed do eiusmod tempor This is a contents slide CONTENTS Title: Ericsson Capital 32 points Color: Any of the 8 full colors. Choose one color per section to highlight text > > > > > > Title: Ericsson Capital 44 points Color: default gray (RGB: 88/88/90) natus eNror sit voluptatem accusantium doloremque laudantium totam voluptatum deleniti Do not place elements within shaded area. Color: Green (RGB: 137/186/23) Color: Blue (RGB: 0/169/212) Color: Orange (RGB: 240/138/0) Color: 80% Red (RGB: 233/92/56) Color: 80% Dark Green (RGB: 0/123/120) Color: 80% Purple (RGB: 143/63/123) Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 3 This is a section title. It sits on a full bleed image. E-Con logo: Color: White out of background image (ensure good contrast) Do not place elements within shaded area. > SECTION TITLE Section title: Ericsson Capital 44 points Color: White (ensure good contrast) Full bleed background image Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 4 At vero eos et cusamus et iusto dignissimos E-Con logo: Color: White out of background image (ensure good contrast) Thought provoking statement on image: Ericsson Capital 44 points on 36pt line spacing. Maximum 4 lines of text. Color: White (ensure good contrast) This is a full screen image slide with a thought provoking statement. To be used to convey ideas/concept in an expressive way. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 5 Full bleed background image Half screen image/left This is a half screen left image slide with a thought provoking statement. To be used to convey ideas/concept in an expressive way. Thought provoking statement on white: Ericsson Capital 32 points on 36pt line spacing. Color: Any of the 8 full colors matching chosen section color. Do not place elements within shaded area. At vero eos et accusamus us iusto odioim dignissimos ducimus qui bland itiis praesentium voluptatum deleniti atque Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 6 Headline for standard slide: Ericsson Capital 44 points Color: Gray as default. Color highlight: Any of the 8 full colors to Coordinate with chosen section color SAEPE EVENIET Do not place elements within shaded area. Lorem ipsum › First-level bullet: Arial 24 – Second-level bullet: Arial 20 › Third-level bullet: Arial 20 Bullet point text/body copy for standard slide: Arial 24/20 points Color: Default gray. Bullet colors: Any of the 8 full colors matching with headline to coordinate with chosen section color. › Sollicitudin ettoreunc est mauris consequat in adipi scing nec pur us Half screen image/left This is a half screen left side image slide with title and bullet points. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 7 SAEPE This is a half screen right side image slide with title and bullet points. Headline for standard slide contained in x1 line: Ericsson Capital 44 points Color: Gray as default. Color highlight: Any of the 8 full colors to Coordinate with chosen section color Lorem ipsum › First-level bullet: Arial 24 – Second-level bullet: Arial 20 › Third-level bullet: Arial 20 Bullet point text/body copy for standard slide: Arial 24/20 points Color: Default gray. Bullet colors: Any of the 8 full colors matching with headline to coordinate with chosen section color. › Sollicitudin ettoreunc est mauris consequat in adipi scing nec pur us Metadata: Arial 8 points, Color: light gray (RGB: 134/136/138) Half screen image/right: Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 8 SAEPE EVENIET Lorem ipsum This is a half screen right side image slide with title and bullet points. Headlines must not cross into image. Only in this layout option can headlines run over two lines. Headline for standard slide with X2 lines: Ericsson Capital 44 points Color: Gray as default. Color highlight: Any of the 8 full colors to Coordinate with chosen section color › First-level bullet: Arial 24 – Second-level bullet: Arial 20 › Third-level bullet: Arial 20 › Sollicitudin ettoreunc est mauris consequat in adipi scing nec pur us Metadata: Arial 8 points, Color: light gray (RGB: 134/136/138) Half screen image/right: Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 9 SAEPE EVENIET ETTOREUN Single object placement: Objects photographed out of white sit well within the slide background. Lorem ipsum › First-level bullet: Arial 24 – Second-level bullet: Arial 20 › Third-level bullet: Arial 20 › Sollicitudin ettoreunc est mauris consequat in adipi scing nec pur us This is a right arranged image on white slide with title and bullet points. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 10 SAEPE EVENIET Lorem ipsum › First-level bullet: – Second-level bullet: › Third-level bullet: › Sollicitudin ettoreun mauris consequat in scing nec pur us This is a right arranged image on white slide with title and bullet points. Single object placement: Objects photographed out of white that bleed out of slide boundary. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 11 Enabling the revolution Headline for standard slide: Ericsson Capital 44 points Color: White as default. Color highlight: Don’t highlight on image Icons on images: Color: White Full bleed background image This is a full screen image slide with title and icons. Icons can only be used in white on an image background. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 12 Our greatest challenges › Free speech › Education › Healthcare › Demographic change › Gender equality › Transport › Job creation › Climate change This is a slide with title and information represented with the aid of illustration. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 13 SAEPE EVENIET ETTOREUN Single image no bleed. For example, use if slide content is not suitable for a half page image layout. Headline for standard slide : Ericsson Capital 44 points Color: Gray as default. Color highlight: Any of the 8 full colors to Coordinate with chosen section color Lorem ipsum › First-level bullet: Arial 24 – Second-level bullet: Arial 20 › Third-level bullet: Arial 20 › Sollicitudin ettoreunc est mauris consequat in adipi scing nec pur us This is an image slide with title and bullet points. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 14 At vero eos et accusamus PowerPoint-native, “automatic” diagram. Do not use shadows or 3D-effects and keep lines and grids to a minimum. This is a chart slide with title and bullet points. The chart uses a reduced range of colors. › 135 years of innovation › Net sales 2010: SEK 203 billion 120 119 118 110 90 PowerPoint-native, “handmade” diagram. In order to animate a chart, a duplicate is made of the original chart. The original is then placed on the art board and the duplicate is ungrouped and animated accordingly. Minimize the color pallet. Use a range that complements the chosen section and/or Progressive tints. 2006 2007 2008 2009 Net Sales (SEK Billion) Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 15 2010 These are the “automatic” colors that are included in the color scheme in the template file. facilis est et expedita This is a chart slide with title and bullet points. The chart uses a full range of colors. 4,419 13,498 9,807 › 70,550 aesentium › 35,700 quos › 54,000 excepturi 6,710 1,626 North America 7,181 2010 3,982 Latin America Northern Europe & Central Asia 21,425 Western & Central Europe Mediterranean Middle East Sub Saharan Africa India China & North East Asia South East Asia & Oceania 10,795 2pt 40% black line. Aligns key and keeps blocks of information clearly defined. 10,818 Primary color DARK BLUE and secondary colors PURPLE, RED and DARK GREEN, are reproduced as tints. Never as full strength colors in charts and diagrams Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 16 Distinctio facilis est PowerPoint-native, “automatic” diagram. Do not use shadows or 3Deffects. This is a chart slide with title and bullet points. The chart uses a reduced range of colors. › 46% of share capital in Sweden › Representation on global stock markets 19% 2% 2010 8% Sweden United States United Kingdom 25% Norway Other Countries MATT COLOURS ADJUSTED TO TIE IN WITH SECTION Minimize the color pallet. Use a range that complements the chosen section and/or tints. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 17 46% Expedita faciliset est PowerPoint-native, “automatic” diagram. Do not use shadows or 3Deffects and keep lines and grids to a minimum. This is a double chart slide with title and bullet points. The charts use a reduced range of colors. Top 5 country share of sales Sales by Region (SEK billion and percent) 23% 22% Minimize the color pallet. Use a range that complements the chosen section color or tints but differentiates from other charts. 2pt 40% black line. Aligns blocks of information and helps separate multiple charts. 6% 7% 7% 4% 2010 6% 4% 4% 2% United States 2010 H1 2011 H1 China Japan India Russian Federation Minimize the color pallet. Use a range that complements the chosen section color or tints but differentiates from other charts. North America Latin America Northern Europe & Central Asia Western & Central Europe Mediterranean Middle East Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 18 India Sub Saharan Africa China & North East Asia South East Asia & Oceania Other inctioDist lisest faci This is a diagram slide with. The diagram uses a single color blend from the available range. Open standards Minimize the color pallet. Use a blend that complements the chosen section color. Mobile Broadband HSPA, LTE, CDMA2000 EV-DO Mobile Internet GPRS, EDGE, WCDMA Mobile Telephony GSM, CDMA2000 1990 2000 Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 19 2010 Blan praesen tium ditiis PowerPoint-native, “automatic” diagram. Do not use shadows or 3Deffects. This is a chart slide with title and bullet points. The chart uses a complementary range of colors. › Managed services › Releasing the potential of properly integrated technology Communication Services Connected Devices TV & Media Management Minimize the color pallet. Use a range that complements the chosen section and/or tints. Consumer & Business Applications Fixed Broadband & Convergence Operator Needs Operations & Business Support Systems Mobile Broadband Managed Services Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 20 faciin lisest ctioDist This is a diagram slide with title. The diagram uses a color blends from the available range. Professionalism Respect Perseverance Minimize the color pallet. Use a blend that complements the chosen section color. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 21 Truly mobile communication PowerPoint-native, “automatic” diagram. Do not use shadows or 3Deffects and keep lines and grids to a minimum. 2016 MOBILE BROADBAND * 2016 FIXED BROADBAND *Subscriptions/lines (millions) * Subscriptions/lines (millions) M2M TO BE ADDED ON TOP *4901M These are the “automatic” colors that are included in the color scheme in the template file. *639M 0 › There are 6.9 billion people in the world › 5 billion of them own a mobile phone 0 › 500m fixed broadband › Acceleration towards a mobile broadband world Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 22 Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 12882-LXA119463 Uen, Rev F | 2012-02-08 | Page 23