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The article covers the questions of interpenetration of industry, distribution, exchange and
consumption, which are the base of integrity of the economic interaction systems. The analysis helps to
structure economic relations and trace development trends, as economic goods’ production is realised by
people united in economic, technologic, organisational and legal aspects. Therefore, the author of the
article considers differentiation of such entities as an enterprise and a firm.
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The article is devoted to traditional drinks that occupy a special position in ritual and ceremonial
food of the Karachay and the Balkars. The drinks are studied not only from the point of view of the
preparation technology, but also as an important element of culture reflecting human relationships in
society and norms of behaviour. The autochthonous Caucasian ethnos – the Karachay-Balkars – absorbed
all the best from the culture and customs of peoples that participated in their ethnogeny and preserve
their ancient ethnic food skills in preparation of traditional drinks even at the present time.
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