2007 "INFOLine" . "INFOLine" "ESOMAR". "INFOLine" , . FMCG 2010 . 2012 . FMCG FMCG 30 FMCG " FMCG I. . 2010 . 2012 ." ........4 .............................................................................7 .........7 II. , ......................................................................................................................................... 12 .....12 , FMCG .................................................................................................................................................16 III. .................................................... 27 ........................................................27 ................................................................49 IV. FMCG ............. 60 FMCG ................61 FMCG V. ........................................................................................................101 ........................................ 102 . ..................102 ..............111 5 Retail Group / " ", " ", " "...................................111 ", / " " ......................................................................................115 "Auchan" / "Auchan" "Atac" .....................................................................................118 "Metro Group" / "Metro Cash&Carry" "Real" .........................................................122 ", / " ".............................................................................................127 " ", / " " ............................................................129 ", / " Cash&Carry"......................................................................131 ", / " ", " ", " " .....................................134 ", / " "............................................139 ", / " ", " ", " " ..............................................140 ", / "Spar" ..........................................................................................142 ", / " "........................................................................146 ", / " "...........................................................................148 ", / " "................................................................................149 ", / " ".................................150 ", / Billa, BIOP .......................................................................................151 ", / " ", " "................................................152 ", / " " ....................................................153 ", / " ", " " ...............................................................153 ", / " ", " " ............................................................................154 -50", / " " ...................................................................156 ", / " " .......................................................................156 ", / " "...............................................................................157 ", / " ", " " .........................................................158 ", / " " ........................................................................................159 ", / " " ...................................................................................160 -1", / " "..................................................................................160 ", / " ", " ", " "..................................................161 ", / " ", " ", " "..................................161 ", / " " ..................................................................................162 SOK" / " " ..................................................................................165 " ", ........................................................................................................................165 " / " " .....................................................................................168 VI. 2 FMCG 169 " FMCG 2010 . " 2012 ." FMCG ...................................................................................................................................................169 FMCG ...........................................................................................................................172 "INFOLine" "INFOLine" 1999 . 1000 . . 2003 "INFOLine" 5000 "INFOLine" . . "INFOLine" FMCG ("X5 Retail Group", " ", "Auchan", " ", " ", " ( " ", " " (Pepsi, SABMiller, Fazer, Mars), ( " "), ( " ( " ", Wincor-nixdorf). 80 ", " www.infoline.spb.ru " "), ", " "), ") www.advis.ru 3 " 2010 . . FMCG 2012 ." FMCG , , , . , . 2012 FMCG , FMCG . 2010 . ." . . , . – , , . FMCG , FMCG . , . 2010 . 2012 ." , , FMCG . "INFOLine" , . ( KPI ), SKU, ( ), , . , , , . . . , , ( ) , . "INFOLine" ). . , . 2 . , , . , ( ). . Group, Metro , Auchan. X5 Retail . , , . , 4 , . " FMCG 2010 . "INFOLine" 2002-2010 " 2012 ." . : 2002 2004 – – : www.advis.ru "; 12 2005 – 19 , FMCG", , 50 – 200 2007 ; – FMCG – FMCG – 2008 II III 2008 2008 , "; "; "; FMCG FMCG 2009 ", I " " "; – FMCG "INFOLine" , ( ; 2009 ", II ) 2008-2009 . , 2008 FMCG 2009 18 2010 ", IV 70 – FMCG II 2012 . . .; – II "230 I , ", 30 2005 . ; " – 2010 FMCG – "INFOLine" . "500 . 2009 . FMCG . , . , ", 500 18 . FMCG 69 650 . . , . 2008 , 2500 3600 64 . . . ). FMCG . 2010 . 2012 ." , FMCG, , , , , , . , . "INFOLine" FMCG . " FMCG . 2010 . 2012 ." , , , "INFOLine" . , 1 , . , , 2 , FMCG , 3 4 5 FMCG, FMCG FMCG , FMCG , . 5 , FMCG 6 . FMCG FMCG 2010 . 2012 ." . : , , , . , . , , . FMCG 2009 , , . . (Wal-Mart, Carrefour, Metro, Tesco, Target, Edeka, Auchan, Aldi, Lidl) 30 -70 2009 ( 1 . FMCG, 2010 ). , FMCG . FMCG . 2012 " . 2009-2010 "INFOLine" : (Private Planet Retail, Delloitte, Ipsos Marketing, Label Manufacturers Association2), Nielsen ; Gerson Lehrman Group, Retailwire ( , , , ); , ; : " 2001 ( ", , ). FMCG . , 2010 . 2012 ." , ( ) ( ) : ; ; ; , KPI . FMCG . "INFOLine" 2012 ." 2010 . , : FMCG; FMCG; , 1 Private Label & Purchasing Director 2010, V " -2010. 2 www.plma.com, www.plmainternational.com. 6 FMCG " 2010. ", V ", Retail Business Russia 2010 " FMCG 2010 . " 2012 ." I. . , , Store brands, private label ( , )– , , , . XIX 70- XX , . , . , . . , , , . : , , , , . <…> . : ; ; <…>. . . <…> , . , , , . FMCG . , ( , , .), . . 7 1 70-80 2 . XIX . , 3 <…> 4 <…> 5 <…> <…> , <…> <…> <…> … … … … … … … … … … … … … … … , , , , – . . . . . : Coriolis Research3, Store Wars4 – 70-80 XX – ( , , ), . <…> 80- , , , . <…> . <…> –" –" ". ". , . . . … … … … : Coriolis, INFOLine FMCG , , , , . 3 Coriolis Research (www.coriolisresearch.com). 4 Store Wars, , (www.storewars.ru). 8 " FMCG 2010 . II. " 2012 ." , , FMCG , , . , . <…> Planet retail, 2010 . *%, 2020 . *%. FMCG 50% 2010 . 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 5 2009 . 14 ( Nielsen. , 20 , , , , ), , , FMCG . <…> 2008-2009 2008 . 2009 9 . , . : (0,253). . FMCG , , ; ( ), ( ); ; ( ) . : *%, – *%, Nielsen – *%, – . 2009 ., % ) (0 - <…> SKU , . , FMCG, 2010 2020 10 . . , *%. " FMCG 2010 . " 2012 ." III. , . <…> , , , 2009 ., % , - , , , , , . , , , ( , 0,724). <…> *% , . , , . BRIC, ) " " . , , , – . <…> " ", % G8 BRIC APAC . , 11 : – , , , . , , . , . , , . , , . , FMCG 2010 . , FMCG . 12 2009- " FMCG 2010 . " 2012 ." IV. FMCG FMCG Groupe Auchan : Auchan Groupe. : , 59964, , ,40 – 139. : +33 320816800. : +33 320816909. Web: www.groupe-auchan.com. : , Auchan Groupe. Auchan Groupe. , "Auchan Groupe" – , , 13 1961 ( , . " 600 ). <…>. ), ( " . 1967 : , : 1258. Auchan Groupe : ("Auchan ", "RT Mart") . , <…> Auchan Groupe 1 2009 9 2009 ( . ) 479 ( "RT Mart" ( 104 , , , 12 … … 5 … … , , , , )) 735 ( 591 "Simply market") , , , , , , , 14,9 , , 3,3 … … 13 Auchan Groupe . 2009 : 47% 53% – . . Auchan 2005-2009 . . 13 Auchan 2005-2009 ., 80 70 . . 70,8 68,2 2008 2009 60,6 60 50,9 52,9 2005 2006 50 40 30 20 10 0 2007 Auchan , Le Moins Cher ( (no-name), ." . ") – 2000 . . Auchan , . . Auchan . , , . , . . , – … 1300 , . , . … … FMCG . . <…> , , , FMCG, . 14 " FMCG 2010 . " 2012 ." V. , , ( 2001 , ), , . , . , ( 5 *% ) ( *% 2009 ). <…> FMCG METRO Cash & Carry METRO Cash & Carry 2001 2009 , . Metro Cash & Carry , . <…> IV 6 Aro/Fairline, ( ), . METRO Cash & Carry : "METRO Cash & Carry" METRO Cash & Carry . <…> Sigma " 25 2009 , 71 , " " " " "METRO Cash & Carry" : " 2000 METRO Cash & Carry ARO SIGMA. METRO Cash & Carry , 15 – , . METRO Cash & Carry 30% METRO Cash & Carry ( 70% ) 2010 2009 *%. *SKU ( ( ). *SKU, 2010 ). *% 1 *% *SKU ( 2012 2006-2009 2007 "METRO 2010 . . 2008 SKU 2009 ,%( 2010 ( <…> , . <…>. METRO Cash & Carr , Tapas Active , . – 16 , , . ) ) METRO Cash & Carry Alaska ). METRO Cash & Carry *%. <…> Cash & Carry" 2006 2010 " FMCG 2010 . " 2012 ." Minkoff Laura Di Sarpi Tailor & Son Authentic – Lambertazzi , , . Watson Felsgold – , Tarrington house , , . Fine Food. Fine Dreaming 30 . : " METRO Cash & Carry " 2010 . METRO Cash & Carry Merto Brands www.metro-brand.ru. , , , ) , . , Metro. , FMCG 2012 2004-2010 , ., , 30 FMCG, , , . 17 VI. FMCG FMCG : KPI . <…> . <…> SKU. <…> . <…> " ". <…> . <…> . <…> , out-of-stock. <…>. (2003-2005 .), , . . 2008-2010 5 . ., . <…> , , , , M&A , , , , , : "INFOLine" , "INFOLine", : <…> FMCG, "INFOLine", <…>. : FMCG : . <…> . <…> . <…> . <…> . <…> . , FMCG 18 . " FMCG 2010 . " 2012 ." , I. , II. , 2.1. 2.2. , 2009 . , FMCG. . 2008 . 2008 . 2003-2009 . 2008 . FMCG , , ) 2002-2007 . FMCG 2009 . FMCG 2008-2009 . 2009 ., % 20082009 . 2009 ., % 2009 . ,% 2009 . ,% SKU 2008-2009 . 2009 ., % 2008 . 1991-2009 . III. 3.1. 2009 . FMCG 2009 . ,% FMCG 20 FMCG FMCG 2009 19 2009-2010 . , 1995-2009 FMCG . 2009 . , , 2009 ., % , , , , , ) , , , , 2009 ., % , , , 2009 ., % , , , 2009 ., % , , , , , , , , , ( , , ( , ( , , , 23 , , ", % : , , G8) , , G8) , G8) " ( – , , , , , , , , , , , , , , , , , ) " , " ", % , ", % " ", % 2009 " " ", % ", % " , ", % " ", % " ", % FMCG FMCG 2009 ., 2010 ., . . 2009 2010 ., % 2009 2010 ., % " , " ", % , " ", % ", % " ", % , , 3.2. , % 20 " FMCG 2010 . " 2012 ." , % 2008-2010 . ( . ) , 2010 2009 ., % 2009 2009 2009 ,% 2009 2005-2010 ,% . 2005-2010 . 2009 ., % 2009 ., % 2008-2009 2008-2009 . 2008-2009 . . 2008-2009 . 2009 . 2008 . 2009 ., % 2008-2009 ., % 2008-2009 ., % IV. FMCG 4.1. FMCG 1996-2009 . FMCG 2010 . (Wal-Mart Stores Inc., Carrefour S.A., Metro Group, Tesco PLC., Target Corporation, Groupe Auchan, EDEKA Zentrale AG & Co. KG, Aldi Group, Schwarz Group) 2005-2009 . , . 4.2. FMCG 4.3. V. 5.1. FMCG FMCG FMCG 21 FMCG FMCG 2009-2010 ., % 2004-2010 . 2012 ., % FMCG 2004-2010 5.2. SKU VI. 6.1. FMCG . FMCG , 6.2. 22 FMCG ., .