Swot McDonal

Presentation
by Vlada Uporova
UP - 201
SWOT McDonal’s
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PLAN
About the company
Range
Marketing
SWOT
McDonald's Corporation (McDonald's) is an
American Corporation, the world's largest chain of
fast food restaurants. The company was founded in
1940 by brothers Dick and Mac McDonald
Leadership is won through a carefully thought-out and rigorously
executed marketing program. Before McDonald's, an American could get
a chopped steak at a restaurant or a cheap diner. In 1955. one ray Kroc, a
52 - year-old milkshake mixer salesman, became interested in a chain of
seven restaurants owned by Richard and Maurice McDonald. Kroc liked
their idea of fast-food businesses, and agreed to buy the entire chain,
along with its former name, for $ 2.7 million.
McDonald's Corporation has mastered the art
of marketing services based on the provision
of trade privileges. It carefully selects the
locations for new enterprises, selects candidates
for their licenses from among the most
qualified entrepreneurs, with the help of
constantly conducted surveys of visitors,
monitors the quality of food and service and
directs great efforts to improve the technology
of cooking steaks, with a view to simplifying
the production process, reducing costs and
service time.
The concept of social and ethical
marketing requires a balance of all
three factors:
the profits of the company
customer needs
public interests.
SWOT
Strength
Weaknesses
Opportunities
Risks
• Strong presence of the
company around the
world, leadership in the
domestic and
international markets.
• Economies of scale.
• The company is owned
by a charity
organization "Ronald
McDonald House".
• The company constantly
improves the quality of
ingredients.
• Has one of the most
recognizable logos in
the world.
• The restaurant adapts to
the culture of each
country.
• Advertising is aimed
mainly at children.
• High staff turnover.
• The restaurant will have
to do something due to
the growing popularity
of natural food
ingredients/
• Price competition with
competitors constantly
threatens the company's
profits.
• Not enough innovative
products
• The company can adapt
to different cultural
conditions and is open
to innovation.
• The company can
conduct research in
order to use green
energy sources.
• You can create more
new products. Develop
new advertising
channels-for example,
mobile messages.
• Some restaurants can be
moved to more
fashionable places and
develop a separate
pricing policy for them.
• One of the main
problems is currency
fluctuations, as prices
for meals are
standardized.
• A growing number of
restaurants that reduce
food prices-Burger
King, Starbucks, KFC.
• Eating in chain
restaurants causes
certain health problemsMcDonald's has
repeatedly acted as a
defendant in cases of
harm to health
• High investment in
advertising to reduce
the company's revenues
Thanks for your
attention. Any
questions?
Mmm... delicious!